![]() If none of these “beneficial” situations apply to your site, however, we recommend removing metadata to keep page speed fast. Later we will discuss cases where including image metadata can be beneficial. While image metadata doesn’t eat up a lot of space per file, pages with hundreds of images can start to slow down as the data adds up. According to a study by web optimization company Dexecure, metadata accounts for an average of 16% of an image file’s size. ![]() Each time a page fetches a file, it spends time ‘downloading’ it to the page, which takes time. The larger the file, the more likely it is to slow down webpage speed when it loads. Click on the ‘More info’ tab, then the ‘Exif’ tab to view image metadata. Click on ‘Tools’ in the menu bar at the top of the screen and choose ‘Show Inspector’.ģ. Click on the ‘Details’ tab to see all EXIF data about the image.Ģ. Right-click on the target image file and choose ‘Properties’.Ģ. Luckily, viewing and editing image metadata is easy within Windows or Mac OSX.ġ. Internal EXIF metadata can only be seen by looking at the image’s properties in the operating system or by using an image viewer like Photoshop. ![]() The metadata we will discuss in this post is attached to the file itself, but metadata can also be external to the file in a digital asset management system in the same way a customer management system stores information about clients. It is stored as code, the most common of which is called EXIF data, and is often created by the camera itself when a photo is created. This data can include the image creation date, location, instructions for use, keywords, copyright information, or anything else that may pertain to the file. Image metadata is invisible data attached to an image file that provides information about the image. Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents. One of these tactics is utilizing image metadata. But beyond these SEO staples lie less obvious tactics. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. Digital marketers and website owners are always looking for ways to improve site SEO.
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